Modern E-commerce

If your store isn't built on a Shopify theme, AI shopping agents can't check out on it yet, but the prep work that matters isn't about the agents. It's about your product data, and you can do it today regardless of which platform your site runs on.

The Vegan Society has spent decades warning that a vegan diet has one real weak point: B12. VEG 1 is the supplement the charity built to close that gap, and it's the only thing sold on an otherwise 3,623-page advocacy site. The rest of the site keeps doing what it does well; Shopify quietly handles the money.

Sauna Water sells canned botanical beverages, a gift card, and a printed book on Squarespace, each through its own Buy Button Plus embed. Squarespace keeps the brand feeling like a brand; Shopify quietly handles the subscriptions, discounts, and gift card balances underneath it.

Kadens Journal's homepage opens on a full-bleed photograph and one instruction: order issue 01. That link scrolls to a buy button built to look like the rest of the magazine: Squarespace for the design, Shopify quietly handling the sale underneath it.

You can sell Shopify products directly on your WordPress site by embedding buy buttons into your posts and pages. Your readers browse and buy without leaving your site, and Shopify handles checkout, inventory, and fulfillment behind the scenes.