How to Sell Shopify Products on Your WordPress Site (Without Rebuilding Anything)

Q: Can I sell subscriptions on WordPress through Shopify?

With the native Buy Button or the Sell on WordPress plugin, subscriptions require additional Shopify apps. Buy Button Plus includes subscription support natively, so you can offer recurring products without extra tools. See the full guide at buybuttonplus.dev/blog/sell-subscriptions-website-shopify/

Q: Can I use this on Squarespace or Wix instead of WordPress?

Yes. While some solutions like ShopWP and the Sell on WordPress plugin are WordPress-specific, the Buy Button channel and Buy Button Plus both generate embed codes that work on any platform that supports custom HTML, including Squarespace, Wix, Webflow, and Ghost. See the full Squarespace guide at buybuttonplus.dev/blog/sell-shopify-products-squarespace/

You can sell Shopify products directly on your WordPress site by embedding buy buttons into your posts and pages. Your readers browse and buy without leaving your site, and Shopify handles checkout, inventory, and fulfillment behind the scenes. Here’s how to set it up in 2026, with a breakdown of your options and what works best depending on your setup.

Why sell Shopify products on WordPress?

Most people who land on this question are in one of two situations.

Either you built a WordPress site first (a blog, a publication, a portfolio) and now you want to start selling products without migrating everything to Shopify. Or you already have a Shopify store and you want to extend your reach by selling on a content-heavy WordPress site.

Both situations point to the same goal: keep WordPress as your content platform and use Shopify to handle products, inventory, and checkout. You don’t want to rebuild your site. You don’t want to learn WooCommerce. You just want a way to drop products into your existing pages and let people buy.

The good news is there are several ways to do this. The right one depends on how many products you’re selling, how much control you want over the shopping experience, and whether you’re embedding products into blog content or building a full storefront. If you’re also interested in selling subscriptions on your website, we cover that in a separate guide.

Official Plugin

Shopify’s “Sell on WordPress” Plugin

Shopify launched an official WordPress plugin in late 2025 called “Sell on WordPress.” It adds a sales channel to your Shopify admin and installs a plugin on your WordPress site that lets you insert products using the WordPress block editor.

How it works: You connect your Shopify store to WordPress using an access token. Then you can add Shopify product blocks, collection blocks, and buy buttons directly into your posts and pages from the editor. Products sync automatically and checkout happens through Shopify.

Best for: Merchants who want an official, Shopify-maintained integration and are comfortable with the block editor.

Things to know: The plugin is relatively new and still maturing. Some users have reported issues with product display sizing and description formatting. Customisation options are limited. Because it’s designed as a general-purpose sales channel, it treats WordPress more like a storefront than a content platform.

Built-in Channel

Shopify’s Buy Button Channel

The Buy Button has been around for years. You create a buy button in your Shopify admin, customise its appearance, and copy an embed code to paste into any webpage, including WordPress.

How it works: In your Shopify admin, go to Sales Channels and open the Buy Button channel. Create a button for a specific product or collection, style it to match your site, and copy the generated embed code. In WordPress, paste the code into a Custom HTML block wherever you want the button to appear.

Best for: Simple setups where you want to add a buy button to a handful of pages without installing any plugins.

Things to know: The Buy Button is built on the JS Buy SDK, which Shopify deprecated in January 2025. Buttons created through the admin were updated automatically and still function, but no new features are being added. No subscription support, limited analytics, and separate carts when embedding multiple products.

Third-Party Plugin

ShopWP Plugin

ShopWP is a third-party WordPress plugin that syncs your Shopify products into WordPress and lets you display them using shortcodes, blocks, and template overrides. The free version covers basics, while the Pro version ($199/year) adds features like direct checkout, product filtering, and subscription support through Recharge.

How it works: Install the plugin, connect your Shopify store through a setup wizard, and sync your products. ShopWP creates WordPress pages for your products and collections. You can also display products anywhere using shortcodes or blocks.

Best for: Merchants who want to build a more complete storefront experience within WordPress, with product detail pages, collection pages, and filtering.

Things to know: ShopWP is powerful but it’s designed for merchants who want WordPress to function as a full online store. The setup is more involved, the learning curve is steeper, and the Pro pricing adds up. If you’re a blogger who just wants to embed a few products into content, it may be more than you need.

Built for Content Creators

Buy Button Plus

Buy Button Plus is a Shopify app built specifically for content creators and publishers who want to sell products within their existing site content. It’s designed for the “embed a few products into blog posts” use case rather than the “build a full storefront” use case.

How it works: Install the app from the Shopify App Store, create buy buttons for your products, and embed them on your WordPress site using either the generated embed code or the free Buy Button Plus WordPress plugin. Products auto-sync from Shopify.

✓Subscriptions built in

✓Site-wide cart across pages

✓Conversion analytics

✓Dedicated WordPress plugin

✓Auto-syncing from Shopify

✓No code required

Best for: Bloggers, content creators, and publishers who already have a Shopify store and want to sell products and subscriptions directly within their WordPress content.

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Which option should you choose?

If you want a full storefront on WordPress with product pages, collections, and filtering, ShopWP gives you the most complete experience.

If you want the simplest possible setup with just a button or two, the Shopify Buy Button channel still works and costs nothing extra.

If you want an official Shopify-maintained integration and you’re comfortable with its current limitations, the “Sell on WordPress” plugin is worth trying.

If you’re a content creator or publisher who wants to embed products naturally within blog posts, sell subscriptions, and track what content drives revenue, Buy Button Plus is built for that.

How to set up Buy Button Plus on WordPress

Install the Shopify app

Go to the Shopify App Store and install Buy Button Plus. Connect it to your Shopify store. The app will pull in your existing products automatically.

Create your first buy button

In the Buy Button Plus dashboard, select the product you want to sell on your WordPress site. Customise the button’s appearance to match your brand.

Get your embed code

The app generates an embed code for each buy button. Copy it.

Add to WordPress

Paste the embed code into a Custom HTML block in the WordPress editor. Or install the free WordPress plugin for an even simpler workflow.

Publish and test

Preview your page, confirm the button displays correctly, then publish. Place a test order to verify the checkout flow works end to end.

Frequently asked questions

No. Shopify’s Starter plan ($5/month) is enough to use the Buy Button channel and third-party apps like Buy Button Plus. You don’t need the full Online Store to sell on an external site.

No. Solutions like Buy Button Plus use lightweight embed codes that load asynchronously. They don’t add significant weight to your page load times.

With the native Buy Button or the “Sell on WordPress” plugin, subscriptions require additional Shopify apps. Buy Button Plus includes subscription support natively, so you can offer recurring products without extra tools. Read the full guide: Selling Subscriptions on Your Website with Shopify.

The customer adds the product to a cart on your site. When they’re ready to check out, they’re directed to Shopify’s secure checkout to complete payment. Orders, inventory, and fulfilment are all managed in your Shopify admin.

Yes. While some solutions like ShopWP and the “Sell on WordPress” plugin are WordPress-specific, the Buy Button channel and Buy Button Plus both generate embed codes that work on any platform that supports custom HTML, including Squarespace, Wix, Webflow, and Ghost.

WooCommerce turns your WordPress site into a full ecommerce store. It manages products, checkout, payments, and shipping entirely within WordPress. If you already have a Shopify store, the approaches described here let you keep Shopify as your ecommerce backend and WordPress as your content frontend, without rebuilding anything.